China Mobile Zhumadian Regional Market Data Service Marketing Strategy Research

Mobile communication industry entered the era of3G, based on the mobile phone functionhas been greatly expanded, people use mobile phone, is no longer just out of the phone needs,more mobile phone data service transmission speed in the3G era is greatly improved, to achievethe be worthy of the name of mobile broadband era, information transfer, more convenientcommunication,2G traditional voice calls are gradually SMS, Fetion3G business of alternative,income grows sluggish delay, and data business development enterprises become new incomepoint of growth.The various operators in order to ensure the stable development of enterprises, not only in thetraditional market to increase sales promotion strength, but also in the development of dataservices also make a fuss: promotion, experience, such as giving policy emerge in an endlessstream, marketing methods more diverse.This paper first introduces the marketing, service marketing theory and related knowledge,to Zhumadian region market environment undertook an analysis, how to develop the dataservices, the use of marketing, service marketing theory and analysis tools, combined with theZhumadian regional market environment, With data representation of SMS, MMS, mobile phonebusiness and Fetion business as an example, with4C+4R service marketing strategy, separatelyfrom the product, price, channel, relationship, promotion and other aspects, sustained, andactively to the customer service marketing, and through research, analysis, practice finally putsforward business experience, packing promotions and holiday promotions such as the threemajor service marketing strategies, to establish good enterprise image, facilitated with customerrelationship stability, implementation and extension to develop simultaneously, to ensure that thecompany to obtain a stable revenue purposes.