Research On The Business Enterprise’s Business Model Based On Service Dominant Logic

It’s a hot and frontier problem about the innovation of business model.Market competition is becoming more intense.The Internet, the Internet of things technology, cloud computing and other information technology development and popularization.The ability of customers to obtain product information greatly improved,International competition in the market greatly expanded the range of customer selection of merchandise.Industrialization era goods dominant logic defects are becoming more and more obvious. Service dominant logic emerge as the times require.Change of dominant logic will cause the changes in enterprise business model.All this led to the end of the industrial age business models.Created a demand from the market to relate to the production to services of market-driven and flexible production of the new modes of operation.Goods dominant logic of enterprise business model is enterprises as the creator of value and customer as the value customers.The exchange value of commodity is the implementation of enterprise value link.Enterprises get profits by supply and marketing price.Operand resource as the key resource of enterprises.Enterprises use the functional organization structure.Senior decision makers is the center of power and the promoters of enterprise operation.With service dominant logic enterprise business model changed completely.Redefining the value proposition,enterprise value proposition and cocreate value with customers.The use value of commodity is the way to achieve the value.The profitability of the business has changed also,not only earn a profit by supply and marketing price, more important is to provide excellent service to customers.Operant resource such as knowledge, wisdom become the key of the enterprise competitive ability.The organizational structure of the modern business enterprise is net work form of organization.Frontline staff become the main body to promote the development of enterprise.To solve the problems in the process of business model innovation put forward countermeasures accordingly.The most important is to change the management concept of leadership and improve the decision-making ability.At the same time also need technical support.Including enterprise information platform construction and context aware technology etc.In order to promote the application of advanced technology,the corresponding technical talents as security are needed.Enterprises need to strengthen the construction of organizational culture and system.The introduction of technology, staff training needs funding guarantee, these security measures to ensure that the business model innovation smoothly.