Study On The Transformation Of Profit Model Of China’s Commercial Banks

Commercial banks are an important part of China’s financial market, and the development of commercial banks has played a key role on the stability of the financial system. The profit model of commercial banks is the way to create the profits, value, and the way to obtain their core competitiveness. The outbreak of the2008international financial crisis has had a major impact on the global economy. In the aspect of macroscopic the introduction of the Base III increasingly strengthened the supervision. In the domestic, the interest rate market is gradually increasing, besides, the Internet and the rapid growth of the shadow banking make "financial disintermediation" phenomenon has become increasingly prominent. These changes in the external environment makes the profit margins of commercial banks decreased gradually, and the traditional profit model is not sustainable, the profit model of commercial banks needs to change. So developing a low financing cost and high-return characteristics of non-spread business is an important way to increase the current level of profitability of commercial banks.This paper is divided into six parts:The first chapter is the introduction, which introduces the research background and the significance, reviews the domestic and international literature, and introduces the research contents and methods of this paper as well as inadequate and innovation of this article.The second chapter is a theoretical analysis of the profit model of commercial banks, which describes the meaning and classification of profit model, and three theories associated with this article.The third chapter describes the transformation and enlightenment of international banking profit model to China. This part analyzes the process of the profitability model transformation of the United States, Japan and Germany commercial bank, and summed up the experience of developed countries revelation profit model transformation of China’s banking industry.The fourth chapter mainly describes the necessity to transform Chinese commercial banks profit model. This chapter mainly from the revenue structure to describe the status quo of Chinese commercial banks profit model, and analyze the problems and from regulatory capital, the interest rate market, financial disintermediation and mixed to analyze the necessity of profit model transformation.The fifth chapter is the empirical analysis of the Chinese commercial banks profit model transformation. Through the data of16listed banks from2006to2013to empirical analysis the impact of non-interest income accounted for the profitability of the commercial banks, so as to arrive necessity profit model transformation, and other indicators derived from empirical conclusions earnings impact also provided direction for the transformation of existing profit model.Chapter VI is the policy recommendations of this article. In the macro level, the government should build and improve the market environment and regulatory system for the transformation of profit model, banks should vigorously develop intermediary business for profit model and the banks should take the initiative action to avoid the business risk and conduct a comprehensive risk management. In the micro level, banks should vigorously develop intermediary business to improve the non-interest income and for different types of banks they should pay attention to differences in development in order to achieve core competencies. In the end, banks should innovative business assets and liabilities to maintain the appropriate net interest margin.