| From the establishment of China stock market has gone through more than20years. In these20years, Chinese stock market has experienced four stages:barbaric expansions, comprehensive management, standardize the operation to the innovation and development of today. In the first three stages, China’s securities companies profit from the main business brokerage and underwriting operations, the profit model resulted in profitability and market trend of the securities companies are highly correlated, with a high degree of stability and cyclical, and increased operational risks, and easily lead to vicious competition. The Innovation Conference in2012opened a new era of industry innovation and development, significantly easing the supervision, industry to business innovation and difference of road.This paper first analyzes the development of innovative business industry basic situation and performance, and points out that the business innovation improves business efficiency, function innovation promotes the comprehensive financial services industry ability, innovation and development promote the competition of industry differences. Then, this paper uses empirical research methods, focuses on the case analysis, with some standard research in addition. The A securities company business innovation as a case study, through the securities companies to develop innovative business data and benchmark securities industry with the comparative research, quantitative analysis, identify gaps and deficiencies of A securities company and the industry benchmark securities. On the basis of the above analysis, this paper proposes the optimization strategy of A company of business innovation. Through this thesis research, may help to formulate correct strategic goals in the innovation and development in the A securities company, and constantly enhance their core competitiveness in the industry, has important significance for A company and industry innovation of business promotion.Finally, this article draws the conclusion. Through constant innovation, securities companies are expected to really change the long-standing "live at the mercy of the elements" profit model, to serve economic and social development better. |