The Research Of High-speed Rail Product Market Competition Strategy Of SR Co.,Ltd

CRSC Group SR Co., Ltd. is located in Shenyang, a subsidiary of state-owned assets management committee straight state-owned enterprises, with research and development and manufacturing capabilities, is a professional manufacturer of railway traffic signal equipment. After "Eleventh Five-Year Plan", the Chinese Ministry of Railways established a new development plan, the national railway industry, construction, bringing gold development period. Although SR Co., Ltd. has formed a complete set of planning and goal, but the enterprise must adapt the industry development, in the product development and product structure, product production mode, product service mode, the brand strategy need further adjustment, such ability in signal control technology constantly technology progress, high-speed railway control product constantly developing time to move on.Making enterprise development planning and development strategy, the enterprise will be more big promotion and development. This paper will be through the Chinese railway industry status and SR company enterprise environment and organizational structure, formulate the corresponding analysis of the enterprise competition strategy. Believe that topic research of railway signal equipment manufacture enterprise how to reasonable competition strategy to participate in international and domestic competition and development, plays a certain reference.This article is divided into six parts. The first part is the preface, introduces its research background and dissertation research methods; The second part is the strategic management theories and document outlining, briefly introduces the connotation of the enterprise competition strategy research, enterprise’s strategic management basic tools and enterprise competition basic strategy. The third part is railway signal industry and SR company enterprise condition analysis, including railway signal industry development present condition analysis, high speed railway product market competition situation analysis, enterprise environmental analysis, enterprise competitive analysis. The fourth part is SR company the enterprise competition strategy formulation, including SR SWOT analysis, the enterprise competition strategy selection and differentiation strategy. The fifth part is SR company competition strategy implementation and guarantee of the corporate culture, including SR of strategic support, product structure, enterprise business process modification and organization innovation and learning. The sixth into summary, summarize and outlook for the paper.