Marketing Strategy Planning And Implementing Of Miracle Brand Of DUX Co.,Ltd. In The Environment Of MG

Management Game (MG) is a simulation system about enterprise management training made by Carnegie Mellon University, USA. This system uses computer network as a platform to build a dynamic competitive business environment and also requires several MBA students from different countries to participant. In this environment, the participants could use their knowledge which they get from classes. By setting up different functions in a company and requiring task division and cooperation, the participants could have their own opinions on the formulation and implementation of overall business strategy, marketing strategy, production strategy and financial strategy. At the same time, when a company faces some risks and competition in external environment, the trainees could practice how to manage and operate a company under the pressure of competition and how to response to changes in the environment and ensure the company achieving both short and long term goals.DUX International Watch Co.,Ltd.(DUX Watch Inc.) is a simulated company established by six MBA students from North-eastern University. The six students form a management team and have responsibilities separately, such as managing the overall development of the entire company, marketing, production and finance. I was marketing director of the DUX’s miracle brand and was responsible for analysing the management and competitive environment of the miracle brand and setting down the market, pricing and promotion strategies of the miracle brand. This article is a summary which is based on the simulated marketing process of DUX’s miracle brand in three years under MG environment.This article is divided into seven chapters. The first chapter is the overview of MG courses and DUX’s profile. The second chapter introduces the theories and formulation processes of marketing strategies, which are the main theories of this article. The third chapter analyses the market environment of DUX’s miracle brand, which is based on the historical operating data. The fourth chapter focuses on analysing historical environment. It is about how to decide, develop and correspond to marketing strategies of DUX’s miracle brand. The fifth chapter is about implementation analysis and strategic adjustment of the application of marketing strategies in three years from2011-2013. The sixth chapter focuses on the marketing strategic planning in the later three years from2014-2016. The final chapter is summarized.