Marketing Strategy Planning And Implementing Of Merida Brand Watches Of DUX Watch Inc

The research project is from Northeastern University and the United States·Carnegie Mellon University’s MBA teaching project Management Game (hereinafter referred to as MG) of the analog management and practical courses.Carnegie Mellon University of the United States establishes and carry out the Management Game (MG) is a combination of theory and practice of enterprise project management practices. The project not only rely on computer network technology, and MBA students through the participation of all countries, creating a dynamic simulation of the competitive environment. Consists mainly of internal strategic decision-making, including the CEO, marketing director, production director and chief financial officer, etc., through the lessons and participate in overall strategic planning, production and R&D strategy, marketing strategy and financial strategy of the different decision-making process, which is regards as integration of practice of theoretical knowledge. At the same time, different from the rest, also the business risks and external competition, but also exercise the trainees how to manage stress in the competition and run the company, faced with different market environment changes, the constant control of their implementation of the strategy, and thus achieve their strategic objectives. Simulation of three years through the system management and assessment, not only the theory put into practice, practice, experience with the promotion bit of experience, fully trained MBA students as a senior manager with the skills necessary for the spirit of cooperation.The first chapter is a brief introduction MG program and business simulation in which an overview of the company where the Dux. Chapter Ⅱ describes the theory and marketing strategy formulation process, which will operate as follow-up results of the important guiding ideology. First Chapter of historical operating data, based on Dux’s Merida products in which the internal and external environment analysis, and then three-year strategic implementation process of the business environment changes, respectively, is introduced. The fourth chapter in the environmental analysis based on Merida products for Dux’s marketing strategy to choose, to develop a strategic plan and the appropriate marketing mix strategy. Second half of the chapter after the end of each year of operation was carried out on the adjustment of marketing strategy. Chapter5introduces Merida products in the company are marketing strategy implementation status. Chapter6is the sales plan for the following2014-2016year. The final chapter in MG programs is some experience and feelings from the students.