Supplier Quality Management Analysis Driven By Customer Order Of BMW Brilliance Automotive Ltd.

The automotive industry was highly developed today; no car manufactures can independently accomplish the whole process of producing the automotive components and the whole vehicles, then selling the cars to the customers. The new environment of the international competition has dramatically changed original division of the vertical integrated collaborative model of automotive industry, the car manufactures and automotive parts supplier become cooperative and strategic partners with interactive relationships.BBA (BMW Brilliance Automotive) enter China market from the early stage of CKD (completely knocking down) production transferred to production style as a BMW full plant. At the beginning, BBA has only several local suppliers in China which is originated from Germany, now more and more pure local automotive parts suppliers was sourced by BBA as the BMW Group official suppliers. The BBA second new Green Field plant has started to be built in Dapan Town near Shenyang, which has greatly increased BBA production capacity for the next few years and more and more BMW cars variances will be built in China, and more and more supplier will be sourced and supply parts to BBA and BMW. Based on the dramatic change of BBA and BBA parts suppliers, the old BBA supplier parts management system cannot fulfill the BBA requirement and was overdue. The old BBA supplier quality management was too much dependent on BMW Group and the PI was incomplete, so the improvement of the quality management system is a must.The current trend of vehicle production is towards the customer order driven direction. In this mode, the inventory of the vehicles and parts can be maximally minimized. The customer orders has become more and more recently, so the customer order driven mode is more suitable for the vehicle production.First of all papers from the supplier quality management, development history, the meaning of supplier quality management, supply chain quality management characteristics and strategies, project quality management, and Auto Parts Factory production model of a theoretical overview of four aspects. Details of the BBA company the introduction of the custom-type pull mode of production, to introduce the mode of production under the existing supplier quality management system problems, such as the management process is not complete, the lack of cooperation platform with Germany, there is no sharing of technical information with the German system, the lack of constant interaction with the supplier of information systems and other major issues; Then put forward constructive suggestions for improvement, such as improving processes, increase supplier development and evaluation of links, the introduction of project risk assessment process and build communication and cooperation with the German network and enter into service agreement, the introduction of BMW’s information system, the establishment of interaction with suppliers system implementation project quality management and product batch after the product quality management. BBA Company is the right tailored solutions to other OEMs are also a new production mode in future.