ZX Bank Zhengzhou Branch Company Study On The Optimization Of The Marketing Strategy

The company’s business is the traditional business sector one of the commercial banks, and the expansion of the market and the development status, directly determines the commercial banks in the constantly expanding business scale when the profit ability and the ability of sustainable development. ZX bank Zhengzhou branch as a joint-stock commercial bank, with the company management structure more scientific and good business base, although in recent years the ZX bank Zhengzhou branch to follow the tide of development of central China Economic Zone, and continuously forge ahead, innovation,accelerate business transformation, to enhance the management level, to maintain rapid and healthy development of the business however, in Corporate Banking Services market development in the face of increasingly fierce market competition,marketing optimization strategy is pressing for making scientific for the bank itself has a long way to go.The modern marketing theory is the base of the research, in this process,starting from the external environment to the internal operating situation of all kinds of factors,according to the modern marketing theory, combined with the company business practice of external and internal environment analysis, the paper expounds the connotation of ZX bank and the Zhengzhou branch of the basic situation and emphatically analyzes the facing ZX bank Zhengzhou branch company business development of macro economic environment and regional economic environment, financial policy,customer resources and regional competition of bank marketing and other practical problems directly affect effect.Through the analysis of China’s changes in the macroeconomic environment and financial environment, and the status of the banking industry and its future development trends, combined with the development status of Banking Company and the existing problems are analyzed, at present the deepening of the reform of financial market environment, with the rapid expansion of the interest rate market development, the Internet financial long, commercial banks are facing tough challenge. ZX bank Zhengzhou branch company to actively respond to changes in the market has achieved a certain development, but there are still existing market and business structure is not reasonable, marketing and profit pattern is more traditional, product rich enough innovation, marketing team competitive issues, combined with the theory of marketing analysis of ZX bank Zhengzhou branch’s market segmentation, target market and the market position of the company’s business development marketing strategy, determine the priority to the development of the industry and customers, such as the important direction of modern service industry and urbanization construction, strategic emerging industries customers, the formation of "olive" structure of customers in customer structure, and combined with the theory of marketing major in product,pricing, distribution and promotion other aspects of the optimization strategy,including the need to strengthen product innovation, realize the diversified financial products, the implementation of differentiated products policy, promote business transformation and establish multilevel marketing, all-round promotion channel, and proposed safeguards to promote business development in the organization construction, marketing team information system etc.