The Integral Marketing Strategy Analysis Of Commercial Bank

Along with the gradual opening of financial market and financial reform thorough, each kind of financial enterprise unceasingly emerges in our country. The market competition that the banking faces is increasingly vigorous, traditional business method and management face a profound transformation. The bank science and technology method, business species variety changing with each new day, causes the competition between the banks to multilayers, all-directions, in particular market marketing level competition. Along with the bank service buyer market formation, the bank face a bigger challenge in strives for the high quality customer resources, how provides a better middle service and individual financial service as well as quickly well uses the new technical.The traditional marketing means of the commercial bank are not enough to deal with present market competition situation, It has restricted the commercial bank competitive ability further enhancement in the very great degree. Therefore, our country commercial bank must adopt a modern market marketing pattern" Integral Marketing " to participate in the competition and obtaining advantage. This article through the overall analysis and introduction of the " Integral Marketing" strategy of commercial bank, including the " Integral Marketing " operation pattern and its essential factor, three marketing strategies, namely internal marketing strategy, the traditional marketing strategy and the interaction marketing strategy comprehensive analysis as well as the US International Banking Corp (CITYBANK) success utilization " Integral Marketing " strategy experience model, our country commercial bank how utilize the " Integral Marketing " strategy to participate in the market competition to carry on comprehensive discussion. First is the whole staff must set up the thought of" Integral Marketing " in the utilization strategy process, initiating the service is the principle of marketing, synthesizing to make use of various market marketing methods under the instruction of" Integral Marketing " strategy. Next, carry on overall analysis of main strategy which makes use of" Integral Marketing" to our country commercial bank, including how choose the " Integral Marketing " goal market, the main strategy as well as our country commercial bank " Integral Marketing " strategy...