The Evaluation System Of Research In The Process Of E-commerce Marketing

As of today’s hottest Internet thinking is filled with people’s audio and visual vocabulary.And developed on the Internet network electronic commerce also is undoubtedly become thenew hot spots for the entire social and economic activities. Electronic commerce as a newtrade pattern of commodity economy, based on a traditional human, in its managementconcept, the marketing idea, the respect such as operation technique that reflects theinheritance of traditional economics, more time in doing some subversive innovation.Commodity evaluation system as the carrier, the user shopping after spontaneousevaluation as the content, the user as a means to participate in network multimediainteraction. Constitute a new electrical goods evaluation of marketing system. While thispaper is the marketing system to establish the theoretical basis, development environment,running status and future trends are relatively deep research and discussion. Ever talkedabout evaluation, people often because it users after shopping and will be included in thescope of after-sales. While a talk of commodity marketing and often think it should be a userbefore shopping for marketing activities. So for a long time in the product evaluation andmarketing has been isolated, and no effective together play performance. This unfavorablesituation because both the study and understanding insufficiency, caused by the old systemof traditional commodities, the limits and the whole social economic environment at thattime. However, as the human the development of Internet technology. People across time andspace to interactive multimedia. We have the ancient to the so-called "bouquet afraid of deepalley" this kind of word of mouth marketing as a means for new development opportunities.Under the new atmosphere of the Internet, of course, this kind of word of mouth marketingmodel is no longer confined to consumers as simple as that. How in the new electroniccommerce environment play a role of evaluation due? How to embody the Internet in thewhole marketing system genes and feature? And the organic combination of the two isanother research purpose of this paper.Because electronic commerce business management features already broke through theentity stores and geographic restrictions, the sales of a wide variety of products, differentattributes. In the human economic activities more some past unprecedented virtual goodswith them. This allows to set up a uniform evaluation system of electronic commerce goods, become a very difficult thing, because of the different types of merchandise will havedifferent evaluation standard and scale. And the user evaluation of spontaneous behavior andmixed with their own perspective with likes and dislikes. This requests us in the process ofestablishing evaluation system of electronic commerce goods to give full play to the activeparticipation of consumers, to clear the consumer is the builder of the whole system andparticipants, and the role of electronic commerce but is the system maintainers and economicman. Which coincides with the current of the whole social networking "since the mediaeverything" and "decentralization" trend. Through research, this paper suggest electroniccommerce operators realize build product evaluation system is a set of social ecosystembased on the evaluation of the consumers with network. As long as the guarantee theecosystem’s basic security and control, have means to stimulate user participationmechanism, improve the user experience, give full play to the autonomy and diversity ofuser evaluation. Then the ecosystem will be self benign thrive, if coupled with the necessarymarketing intervention and guidance, we will be able to reap huge economic and socialbenefits. Which can be covered in this paper and evaluation based on goods marketing casequoted part of the emerging forms of description.With the continuous development of Internet technology, network electronic commercemarketing gimmick also present the change with each passing day. So in the process ofelectronic commerce marketing goods evaluation system in terms of the study did not end.This paper just hopes to make the relevant researchers and electrical business operatorsrealize that commodity evaluation is to the importance of electronic commerce marketing.And how to build an effective evaluation system for the electronic commerce commodity ofuseful advice.