CPIC Heilongjiang Subsidiary E-Commerce Marketing System Research

With the continuous development of the Internet and the End of exhibitions, all walks of life have been fully aware of the importance and urgency of e-commerce, insurance companies as an important pillar of the national economy, industry, the use of e-commerce marketing activities and customer service, will not only facilitate the customers, will enhance the company's service levels, enhance the company's performance, on both sides is a win-win result.This article describes the background and writing e-Research at home and abroad, and the insurance features of e-commerce and network marketing strategy, benefits etc. have been specifically addressed for the insurance companies, the establishment of e-business marketing system and provide a theoretical basis and foundation.This article from the Pacific Life Heilongjiang Branch of the actual situation of e-commerce start with an objective analysis of the company's e-commerce in sales and customer service aspects of the status and lack of innovation and service sales channels proposed innovative ways to create a new e-commerce marketing system as a means to promote the company's online sales and online customer service fundamental change. In order to achieve through online marketing, expand sales channels, increasing premium income purposes; through an online customer service, for service innovation, improve labor efficiency, enhance customer satisfaction, so that advantages of e-commerce in the insurance company into full play.In this paper, the company's e-business marketing system designed to put forward some ideas on the sale of the main, website design principles, online marketing strategies of some of the ideas put forward their own for the full implementation of e-commerce companies provide a reference. The full implementation of the insurance company e-commerce, in the fierce competition in the insurance market leading position is instructive.