The Enterprise Merger Strategy Research Of GR Thermal Company

The enterprise strategic decision has a direct influence on the future development of the enterprise, so the merger and acquisition (M&A) strategy is no exception. Along with our country economic system reform at present, many enterprises choose to implement the means of mergers and acquisitions in the expansion of enterprise scale, and increase market share. The process of M&A is not plain sailing; however, there are a lot of difficulties and obstacles.Thermal industry belongs to the relationship between one of the important pillar industries of national economy and people’s livelihood, with the improvement of heat related technical level and the requirements of environmental protection, social demand for high quality of service of central heating will be growing. GR Thermal Company is a state-owned enterprises belonging to Dalian high-tech zone. GR Company is fully reinforced and has a great development prospect, the market share of which is becoming bigger, however, GR Company encountered some problems such as high operating costs and the lack of land resources in the process of development.This article gave an overall development strategy of GR Company through the analysis of the GR Company’s internal and external development environment and SWOT analysis model; This article also gave GR Company merger and acquisition strategy including the motivation,the direction,target companies of GR Company merger and acquisition strategy and the enterprise integration after mergers and acquisitions, through the analysis of the bottleneck of the development strategy and the implementation of GR Company;To ensure the smooth implementation of GR Company merger and acquisition strategy, the paper further puts forward the corresponding safeguard measures of GR Company merger and acquisition strategy implementation.Merger and acquisition theory is presented in this paper, on the basis of theory with practice, study of merger and acquisition strategy, which provide a reference to the companies which are similar to GR Company in formulating and implementing the M&A strategy.