Research On The Development Strategy Of KB Company

Chinese Twelfth five-year plan is an important part of the construction of modern socialist country, it is important to ensure the sound and rapid development of national economy. China’s building materials industry at this stage there are good opportunities for development, but also faced with enormous challenges. Building materials industry macro and micro environment is gradually changing, not only has the effects of structural adjustment of the government industrial policy, there are changes in the economic growth mode, building materials industry development in the future will be turned to increase in the amount of pure, with emphasis on the quality of growth way of development.Market pioneer in the enterprise has a certain technology and brand advantage, but because the technology is very easy to imitate, after open the product market, the pioneer into the enterprise faced with the larger cost competition pressure, so, corporate positioning and strategy development, become pioneer into the rapidly developing enterprise competitive market, the focus of the market competitive advantage. Because this article chooses the KB company in yunnan province is a pioneer in enterprise, this paper is to research how the enterprise to the enterprise, through the reasonable development strategy of specified, in the future development is not repelled by the entrants.Based on the case study of KB company, put forward the market pioneer in the enterprise development strategy, provides the reference for the enterprisestrategic choice. The main research contents include:firstly, concept retrievalrelated strategy to study in this paper through literature and related pioneer in the definitions, the definition of the study content of this paper. Secondly, the use of strategic analysis method related to find out KB companydevelopment problems. Thirdly, combined with KB company’s internal and external environment, the formulation of development strategies and effective.Finally, in order to ensure the smooth implementation of the strategy of KB company, gives the relevant security measures.In this paper, through the elaboration and analysis to the existing strategic management thought, find that KB company in strategic management which still need to improve, formulate the developmentstrategy management, provide useful help to the strategic management of KB company, makes a company’s strategic management level steps, thus further enhance the company in the industry competitiveness, make KB company torely on the first market advantage, realize the aluminum template target ofleading enterprises in Yunnan province.