Skandia Technology Companies A Competitive Advantage

Competitive Advantage Theory is very important in Strategic Management. The competitive advantage of the corporation is always presented through marketing management. The durative of competitive advantage depends on various element resources and management organization. Ruitai Materials Technology Co.,Ltd (stock code: 002066) mainly engages in the research, produce and sale of refractory. The business scope has been keeping increase since it's set up, and it has already formed definite competition advantage. RUITAI TECHNOLOGY is now dedicated to be recognized as flagship of refractory materials industry all over the country or even the world.The paper is to explore the competitive advantages of RUITAI TECHNOLOGY through studying of Competitive Advantage Theory applying the latest achievements of the competitive advantage made by the corporation managers and the workers in practice, and associating with the refractory development tendency and operation situation of RUITAI TECHNOLOGY.The paper searches for the elements of the durative of Competition Advantages for RUITAI TECHNOLOGY with factor analytical method and makes a model drawing, Then it evaluates the competitive advantages of RUITAI TECHNOLOGY with comparative analytical method to seek the origin (6RT), and also makes a model drawing. It puts forward that RUITAI TECHNOLOGY must make full use of the RUITAI TECHNOLOGY brand and promote clients' loyalty to construct Market advantage, make use the most of technology advantages and push the "Lean production" to construct the Manufacture advantages, try to make the management advantage and strengthen creativity ability to construct Humanistic advantage (make a management circle model drawing of promoting executive ability R). Thereby it can strengthen the core competence and construct durative development advantage for RUITAI TECHNOLOGY. Finally it presents RUITAI TECHNOLOGY's competitive advantages in four aspects: assets management, capital operation, management system perfection and corporation culture construction, through cultivating competitive advantages in the refractory industry and corporation management, we aim at promoting RUITAI TECHNOLOGY'S healthy and fast development.