Lication Research Of E-commerce In Shilin Tourism

Shilin tourism has long been Mired in the traditional model of "tickets economy", this model is obviously contrary to the trend of the development of tourism market, and have no promote to the economic development of the shilin. In order to make the shilin out of "tickets economy", let the shilin tourism industry to adapt to changes in the market, eventually to improve its competitiveness, the purpose of promoting economic and social development in the shilin, shilin tourism transformation is imperative.Tourism and natural adaptability of e-commerce, tourism electronic commerce market scale increasing, shilin have the basis of the development of tourism electronic commerce determined shilin can develop tourism electronic commerce, And it important to implement The tourism industry linkage,and prompting the stone forest tourism industry out of the "ticket economy".In this paper, the integrated use of literature analysis, summarizes the induction, case analysis, from the study of the concept of tourism electronic commerce mode, characteristics, application, combined with local conditions, analysis of the city, the electronic commerce and tourism electronic commerce development potential and the development of the situation, put forward the strategies of the e-commerce application in shilin tourism, research focuses on the following:1.Analysis of Shilin County Tourism e-commerce application basis. by analyze the Stone Forest tourism development situation, the necessity of Shilin Tourism e-commerce applications, the feasibility of Shilin tourism e-commerce applications the e-commerce applications Shilin County Tourism basis were analyzed.2analysis the e-commerce application situation in Shilin tourism. By analyze Shilin local tourism sites in e-commerce applications, use third-party e-commerce platform salles Shilin tourism products and analysis of microblogging and other new media applications in Shilin tourism industry the e-commerce application situation in Shilin tourism were analyzed.3. The shilin tourism electronic commerce development strategy. By using pest method analyze the problems existing in the present situation, this paper combines the development trend of current tourism electronic commerce and has the condition of the shilin itself, the stone forest tourism electronic commerce development countermeasures are presented.