The Strategic Choice Of Forest Eco-tourism Strategy And Implementation Of China Jilin Forest Industry Group

Forest eco-tourism, is to allow visitors to stay in a relatively simple, the original natural environment, you watch and enjoy beautiful natural scenery and wildlife, enjoy the charm of nature at the same time, shoulder to protect the natural environment and sustain the local people's lives a dua responsibility of recreational activities. Visitors not only enjoy the natural beauty also concerned about the ecological environment, through tourism, scientific research, exploration, such as a series of tourism activities, understanding nature, while enhancing the protection of the natural ecological environment, the conservation of biological diversity awareness, education of tourists and local residents more understanding of the natural environment, and promote harmonious development between man and nature tourism activities. In China, forest eco-tourism, both in the forest resources of the region rely on the forest landscape occurred with tourism as the main purpose of the activities of various forms of wild tours, including rafting mountaineering, adventure travel, hunting, fishing, camping Science, Sports and leisure convalescent care and other activities.China Jilin Forest Industry Group is one of the four major forestry is an important production base of commodity materials, as of the end of the year 2008, with total operating assets of 5.83 billion yuan, a subsidiary directly under the 22 employees 36,000 people. After more than ten years of development, especially after 2005 set the deepening reform and workers in state-controlled shares of the only forestry enterprise management mode, in the new historical situation, the existing national forest resource management system , Jilin Forest Industry Group under the jurisdiction of the Group of how to use their own advantages in resources to accelerate development, especially how to make use of its own tourist areas where the geographical location of Changbaishan advantage is dependent on a single to break the timber production of the industrial structure as the support of an effective means to solve Jilin Forest Industry Group follow-up to industry survival and development issues.In this paper, through research, analysis Jilin Forest Industry Group of forest eco-tourism development in the external environment, combined with forest Jilin Forest Industry Group comparative advantage of eco-tourism resources, build a forest eco-tourism Jilin Forest Industry Group development strategy. In this paper, carried out mainly through the four parts: the first part is an overview of forest eco-tourism development strategy and the status quo; the second part of the company's forest eco-tourism within the external environment analysis; Jilin Forest Industry Group is the third part of the forest eco-tourism and the development of a strategic choice; The fourth part of the implementation of the strategy is the development of safeguards.In this paper, the strategic management through a combination of basic theory, combined with the forest eco-tourism Jilin Forest Industry Group of the actual situation of development, Jilin Forest Industry Group through eco-tourism development in forest research and analysis, Jilin Forest Industry Group for the development of forest eco-tourism do not know in place, development is unbalanced, lagged theoretical research, a serious shortage of inputs, low level of development has been built scenic areas or scenic spots publicity is not in place, visibility is not high, the opening rate is low and poor market development, service management lag, seasonal, and the mechanism not living, lack of personnel, low quality and other issues, the Group has developed Jilin Forest Industry Group forest eco-tourism development strategy. In this paper, the development of the forest eco-tourism strategy is built around and relies on the concept of "eco-tourism Changbaishan big circle," the formation of the Group of forest eco-tourism Jilin Forest Industry Group elements of the optimal integration of the strengths of the operational mechanism, to promote eco-tourism to the forest Jilin Forest Industry Group, professional and market-orientation change through the integration of existing tourism resources, the formation of networks and the implementation of regional co-operation with the sustainable development of the concept of scientific development to create a new model of forest eco-tourism development and product development model. The ultimate goal in order to group forest rich background of eco-tourism resources, in-depth mining of the forest ecosystem unique culture, based on "Changbaishan large circle of eco-tourism", National Forest Park, Forest Park and the provincial forestry base, through the efforts of more than a decade, By 2015, the Group Travel Company will be playing Jilin Forest Industry Group resulted Hongshi,lushuihe, Songjianghe, three things go wrong, Dawangou, Stephen Yang more than six scenic spots such as the basic infrastructure to improve the level of service high, the economy strong , correlation, and strong ability to lead the enterprise group, and built around five in the province, well-known and has a certain impact on regional and international brands of forest eco-tourism products, the initial establishment of forest eco-tourism at the core of the forest products eco-tourism industry, so that the capacity of forest eco-tourismreach 1,000,000 / passengers, tourists to 65 million passengers / year, 300 million yuan of tourism revenue. Really become a pillar industry group. Group for the realization of "Eleventh Five-Year Planning" and "3698" objective of the overall development strategy and cultivating new economic Jilin Forest Industry Group to contribute to the growth points.First of all, the essence of strategic management, it is the overall, global point of view, the integrated use of functions of management theory, dealing with the overall business management and comprehensive, which allows the management of enterprises to achieve the optimal level of the whole. Second, strategic management is the most important senior management activities and skills. In the management of enterprise-level personnel, the ability of their requirements are different. And senior managers need the ability of strategic thinking ability or capacity, which guarantees the validity of their work, the most important factor. And their most important business activity is to develop strategies and promote the strategic management tool to ensure the effectiveness of their overall operation.Jilin Forest Industry Group forest eco-tourism development strategy, not only improved the overall development strategy Jilin Forest Industry Group is to promote Jilin Forest Industry Group timber from the past to rely on traditional production-oriented business model into the main building to the ecological a new mode of operation and management of forest eco-tourism industry will promote the future development of Jilin Forest Industry Group.