Research On Marketing Channels Improvement For3G Of Changsha Branch Of China Unicom

In2009, China formally entered the3G era, and the three major domestic carriers have added to the3G channel construction. However,3G product features and user needs and other factors determine the difference between3G and2G era. Channel success will become one of the key that telecom operators’survival, development, and gaining a competitive initiative. It put forward higher requirements for the3G era, and telecom operators should seize the opportunity to do the construction and layout of3G marketing channels.This research was from reality and in-depth research, and based on the marketing and marketing channels theory. Firstly it introduced Changsha Unicorn’s internal and external environment of channel system, including need analysis, market characteristic, market competition, construction and status quo. Secondly, it gave a detailed analysis of the Changsha Unicom Marketing channel strategy’s reasonable and shortcomings which is based on enough data from the competitive situation and other aspects of the market, and pointed out that Changsha Unicom Marketing channel was not adapt to3G market. For the unique nature of3G products, it learned from the successful experience of foreign operators, and focused on analysis of marketing channel the channel layout, and channel type of Changsha Unicom marketing channel, and presents a systematic approach to optimize and build marketing channel, settings from the organizational structure, functions, channel restructuring, process optimization, management, optimization, etc., Changsha, China Unicom marketing channels to optimize the design and construction, which hoped to help provide for the rapid development of the Changsha China Unicom.This research approved many optimizing strategies, and these are needed to be improved. Any model cannot adopt the market always, and it can change with the market. How Changsha Unicom to optimize the strategy, it has a big space to research.