Research Of Performance Appraisal For The Clerks In China Unicom Changsha Branch

In2008, China’s telecom industry made a major strategic adjustment and as the telecom operators in China reorganized, competition in the telecommunications industry has become more intense and never before have the the operators payed great attention on service competition. To get more market share, the new China Unicom must do well in sales staff guidance. As one of the core work in a corporate human resource management, performance appraisal is related to the vital interests of all employees and the healthy and sustainable development of the enterprises. To enhance the competitiveness of Changsha Branch of China Unicom and sustain its long-term development, this paper focus on the sales staff in Changsha Branch of China Unicom, try to find a performance appraisal that accord with Changsha economic development and the strategy of Changsha Branch of China Unicom.Firstly, this paper introduced the basic situation of Changsha Unicom Company, the competitive environment and future development strategy. of the company, analyzed the characteristics of the sales staff. By the overall analysis and evaluation of the existing sales staff performance evaluation mechanisms, find out the main problems are individual performance evaluation is lack of flexibility, individual indexes are away from responsibilities, the lack of communication and feedback in performance evaluation and too simply use of the performance evaluation results. All these are manily because the performance appraisal system is not correctly recognized by the company, the managers doesn’t supply enough support, and the sevice staff fluidity is great. Secondly, followed the basic principle that people-oriented and customer first and the idear of set up the responsibility and establish efficiency, this paper set clearer goals of the improvement of the sales staff performance appraisal, that is higher job satisfaction of sales staff and improve the utilization of human resources. Furthermore, sales staffs in Changsha Unicom were divided into piece kind and non-piece kind by the characteristics of the business, and the performance appraisal methods were designed respectively. The performance appraisal for piece kind contains indices of mobile network communications business and fixednetwork communications business and the performance appraisal for non-piece kind contains indices of working achievements and contribution, work attitude and performance, the supervisor’s suggestion and the departmental manager suggestion. This paper also discussed the performance appraisal for the team by the starred business lobby. Finally, the implementation procedures of the performance appraisal system were given. The system guarantee was discussed, such as Recruitment and promotion, training and remuneration. The expected results, possible barriers and implementation strategies were evaluated and discussed too.Considering both of the external competition environment and the internal condition, this paper studied the status of sales staff performance management in Changsha Unicom and proposed an improved performance appraisal system. On the one hand, hoping these will help to improve the management level, enhance each employee’s job performance, promote the rapid development of the company, On the other hand, these could also provide some suggestions for other companies.