An Attempted Study Of The Commercial And Ethical Thoughts Of The Jin Merchants Qiao Family

Jin merchants, as the most prominent region business gang in Ming and Qing Dynasties has created the innumerable commercial legends, in the management history of 500 years. Once being China's money bags, the wealth the Jin merchants accumulate is astonishing. Their commercial scale proliferates in China, even all in many world places. Jin merchant as the Chinese in the Ming and Qing Dynasties time first moving towards the world create a set of managements patterns which is convincing to the people until now. On the basis of inheriting and blending the rich commercial management experience and the outstanding traditional ethics thought, Jin merchants ,has formed a certain Jin merchants ethics culture with the good faith as the foundation, which, produce a formidable attraction with the cohesive force and the creativity, became a precious morals cultural heritage of Chinese nation. Qiao family of the County. Qiao is the most typical of family of Jin Merchant of Shanxi province.The outstanding commercial performances of from undertaking start to the maintenance of the accomplishments of Qiao's ancestors for 200 years have been the strength of the example for modern people. Qiao family, with the family rule of self discipline and perfection of six generation, gradually formed their own management idea and commercial culture in practice, with the idea of honesty and credibility, interests and profits developing simultaneously as two contents of in essence, which supported the Qiao family to obtain the magnificent achievement, and have the extremely profound influence to the later generation. They, with the rich connotation,the bright value orientation, as well as the detailed behavior standards, have effectively adjusted the benefit of commercial activity between Jin merchants, and promoted the improvement of the merchant occupational ethics and the personality quality. Its content is concerned with various aspects like management idea, person -choosing strategy for a job plan, the behavior standards, the moral cultivation and so on with the main ethics thought including the arduous struggle, the idea of honesty and sincerity interests and profits developing simultaneously, teacher-honoring and education-respecting, patriotically people-aiding, zealously-doing for public interests and so on.. In facing of the enterprise ethic crisis, public -belief crisis as well as enterprise survival crisis caused by credit flaw and unbalanced morals standards in today market economy, it is significant for us to inherit and carry forward the traditional business outstanding thought achievement so as to construct a harmonious honest society.This article, starting from four aspects such as the discussion of the historical condition, the main ethics thought, the time limitation and the modern significance of Qiao family, to discuss the ethics thought of Qiao Family with the combination of the thought of modern economic ethics to render a scientific comment so as to offer an scientific reference for the development of modern economic society.