Formulation And Implementation Of Hot Stamping Products Investment Plan Of Jinbei Mould Company

This paper will discuss and analyze the difficulties, opportunities and challengesencountered in the development of Shenyang Jinbei Automobile MouldManufacturing Co., Ltd systematically to make the company fully aware of thenecessity of the developing new products, as well as urgency to seek future profitgrowth. It also points out that only timely development of hot stamping products canmake enterprises survive and develop, as well as provide the enterprise in troublewith a turnaround.Firstly, the background, organizational structure, development process, etc. ofJinbei Mold Company will be introduced in detail and then this paper will analyzethe current situation of Shenyang Jinbei Automobile Mould Manufacturing Co., Ltd.including the single product structure, aging equipment, narrow categories, andcheap products. While the self-financing, lack of funds, backward enterprise culture,weak competition consciousness, and other unfavorable factors have aggravated theplight, and seriously hindered the development of enterprises, and affected thesurvival of enterprises. Meanwhile, the SWOT tool combined with internal andexternal environment, international potential markets for hot stamping products andcurrent situation of domestic hot stamping products, will be used to integrateresources scientifically, raise funds, introduce innovative products, and improve thecore competitiveness, which proved that the developing hot stamping products is theonly route for the diversified development of the enterprise. It also proved that thedevelopment of "hot stamping products" is the only feasible solution for the enterprise to cast off predicament, and seek the benign development. The discussionthat developing hot stamping products is not only the need for the development ofthe company but for advancement of automobile technology proves the necessity ofdevelopment as well as the feasibility in economy and technology in thedevelopment of hot stamping products of Jinbei Mold. And then it puts forward aswell as discusses the concrete content, including development goals and relatedinnovation, budget and related implementation plan. Finally, it puts forward specificstrategies for implementation of hot stamping investment planning, including theestablishment of project group, research equipment market, product market andtechnology demonstration, business negotiation, bidding, project progress trackingand control, other equipments and plant development and other strategies after theaction, and after discussing its operability, it discusses the social benefit andeconomic benefit arising after the implementation of the investment planning indetail.In this paper,SWOT analysis and related industrial engineering theories and methods are used to analyz the company’s external opportunities and threats for development, as well as internal strengths and weaknesses, also to analyze how to adapt the needs of enterprise development and the market economy to put forward the enterpriseinvestment programme for hot stamping products, aiming atsolving the current delimma: making the enterprise greater and stronger, while facing a single product and lackof funds. Based on the analysis of automobile industry structure, industry technologyand auto parts market, combined with the superiority of the enterprise at present, thecorresponding investment programme comes out to develop the new prodect-hot stamping, filling in the blank of non-existence of hot stamping products in Liaoshen region. We hope that it will drive the development of automobile mould and auto parts industries not only in Shenyang, but in Liaoning, and improve the technology of mould industry to truly make it the leading enterprise of mould and auto parts in both the city and the province.