The Reaearch On The Enterprise Microblogging Information Dissemination Model

With the advantage of low cost, high speed and high-impact, microblogging is rapidly occupying an important position in business marketing. So for businesses, the difference between microblogging marketing and traditional marketing, the features of information dissemination and how to improve the microblogging marketing effectiveness is particularly important. Therefore, based on the summary of previous results, information propagation theory and complex network theory, this article use literature survey, statistical analysis, social network analysis, case study and other research methods, integrate the data of32enterprise, we analyze The attributes and their relationships of companies, users, tweets and the effect of propagation, explore the characteristics of social network. On this basis, we build microblogging information dissemination model, verify related factors’promote or negative effect in the different stage of information dissemination process. And we select L’Oreal Pairs as an example, summary the model of propagation path. Finally, we give advice to enterprise how to enhance brand influence and how to promote information dissemination according to the study conclusions.