| In the mobile Internet era, smart phone operating system has become the core of the mobile phone industry. Mobile phone operating system and hardware equipment closely fit, to ensure the full play of the terminal’s hardware performance. At the same time, the operating system is carrying mobile software platform, plays a decisive influence on the development of mobile application market. Smart phone operating system vendors is in the core position in the industrial chain.At present, a plurality of operating system of intelligent mobile phone industry competition in the market based on the analysis of Mozilla company, the thesis thinks that.the USA if long-term become an independent school in the field of intelligent mobile phone operating system of fierce competition, in addition to continue to play in the global browser market in the industry of strong accumulation, and technology advantages, beyond its core competitiveness, more should be clear about the customer relationship management strategy, which include the consolidation of industry chain development model innovation downstream of the cooperative R&D mode and business. So long, can effectively enhance the competitiveness of the brand, win win cooperation ultimately expanding the overall market share. The research angle and methods of this article, starting with the OS operating system is Firefox Firefox from Mozilla company in the world USA successful launch, put forward the effective marketing plan.Compared with the Android operating system and IOS Firefox operating system and OS Google Firefox Apple Corp has the function of the unique advantages in the early stages of development, also has its inherent problems to be improved. System operation is applied in the intelligent Firefox mobile phone based on HTML5standard, using Web browser kernel, taking the development and application of model Web to face the future, strengthen Web Webpage independent performance, is operating system independent of the current primary intelligent terminal operating system from outside. It is completely open source and free mobile platform, an additional local database function of Web applications, reduce dependence on need browser plug-in, rich Internet application service, and provide more can effectively enhance the network application standard set. These innovations, such that the end user does not need to install any Flash and Silverlight plugins in browsing Webpage, for the first time to use intelligent machine consumers, ease of use is greatly improved. This paper analyzes Firefox OS Firefox operating system on the downstream industry chain and commercial mode of development, and the market positioning, brand Firefox in intelligent mobile phone industry chain in the brand image promotion, brand loyalty, as well as the current Firefox OS to maintain the existing advantages and disadvantages of the deep analysis; at the same time, used the opportunity cost and focus strategy theory analysis of operational on the market promotion strategy. On this basis, clearly pointed out that to take marketing strategies suitable for the company’s strategy in the hope of more effective occupation of the low-end Smartphone market in the world, comply with the4G requirements of the times development to expand its market share and lasting brand competitiveness. Job requirements and Reflection Based on, this paper boldly put forward some feasible and expand market share suggestions, hoping to provide a reference to the marketing work, and expects to get experts and colleagues. |
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