XFL Real Estate Project Market Positioning And Financial Evaluation Research

In recent years, China’s urbanization process continues to accelerate, the urbanpopulation increases, expanding cities, the real estate industry in driving the overall marketdemand, employment and the promotion of social municipal construction, etc., has become apillar industry of China’s economy booming one. However, since the industrial system is notperfect, not standardized operation of the market, resulting in a momentum of developmenttoo fast, blind investment, significant regional competition and the emergence of unfaircompetition and excessive real estate speculation, resulting in the housing market "bubble"intensified.Faced with the dilemma of the current real estate development, scientific and rationalproject market positioning and analysis, including post marketing studies are prerequisite forthe success of investment projects guarantee. As the real estate business, should focus onimproving the overall analytical capabilities of researchers, and select the appropriateresearch methods and indicators to ensure that data is reliable, then the real estate marketafter the form and competitor analysis, in order to ensure their safety, liquidity and capitalincome, to ensure good corporate development, and effectively improve the company’soverall operating level of the new project, and then in an invincible position in thecompetition.From the actual situation of the rapid development of the real estate industry of view,the author of what they learn with hands-on experience accumulated over the years the realestate business combination, select HR company XFL project as a research object, XFLproject market positioning, financial status conduct analysis of two aspects of evaluation,analysis of the current development of the real estate industry, there is a problem, and thedepth of analysis of its causes, trying to establish a comprehensive real estate project pre-andfinancial evaluation, product marketing process, with a view to real estate companies todevelop investment projects in the early Location and post marketing can provide a referencefor a sample.