Market Supply And Demand Analysis And Market Positioning Of Youth Road, West Block Project

Real estate as the third industry, is the national economy's backbone industries, and its development is profoundly affected our country's economy, culture and life. Experienced by the seller to the buyer's market shift market, the real estate market gradually after a positive development orbit, but in actual operation process, real estate enterprise and no rationally analyse China's real estate market situation and existing problems, market orientation is not based on scientific and reasonable and combining with China's actual basis.How in the fierce competition in the conditions can fully adapt to develop China market demands, and can in the cost competitive products become a have to face strategic issue. In recent years in land, financing, state purchase aspects of mortgage interest rates on a series of macroeconomic regulation and control policy also makes the development of real estate industry in our country environment, operation mode, product development, marketing planning and management techniques and methods are compared with previous has changed very greatly, the old business model and development method has already can not adapt to the new environment change. Only from the past old business model and management, actively carries out come in transition and strategic choice for the development to adapt to the new changes in the environment, to find new strategies for the enterprise, to seek a healthy benign and sustainable development of new strategy development ideas and patterns.This paper according to the logic of the rigorous scientific development mode of derivation and method of empirical searchs, objective evaluation local block area market situation, considered fully government of regional development of relevant policies promoting effect produced, through project areas and changchun real estate market thorough investigation, understanding, summary, and combined with the project of existing plot conditions, the development, regional area within buildings each class specific situation, customers comprehensive analysis, summarizes situation; Subdivision plots comprehensive quality, a combination of these external environment export project battleground status, product positioning, guest group of positioning, project image positioning for project market positioning, and provide reliable basis, for the project development strategy after provides useful advice.