Research On The Competition Strategy Of ZT Securities Company

In recent years,the rapid development of China's securities market expansion,the increasing number of practitioners,has become one of the world's leading trading market,China capital market today has become the backbone of the world financial industry should not be overlooked.The transformation of securities brokerage business strategy,the practice is still in the exploratory stage,the relevant theoretical research topic at home and abroad is almost blank,some views of minority securities practitioners also scattered enough system.This paper describes the strategic management,the securities brokerage business and other related theories,and based on analyzing the development mode of brokerage and securities brokerage business market development trend of domestic firms,combined with the specific circumstances of ZT securities brokerage business,and puts forward some countermeasures and measures to improve the competitive strategy,put forward the innovation of the brokerage company to carry out the following several aspects : account system innovation;service innovation;payment system innovation;customer trading software of mobile terminal technology innovation;innovation.In the business department management innovation,proposed to be from the flagship store,bank outlets,community outlets and online financial supermarket and other aspects of the implementation.The current ZT securities brokerage business to carry out business innovation from the following aspects: the development of business service differentiation development strategy;vigorously carry out product and service innovation,improve service quality;strengthen professional training,improve the comprehensive service quality brokerage personnel;optimize the internal management structure,strengthen the various business units of communication and cooperation;to speed up the construction of enterprise information,enhance the level of enterprise informatization.