Research On Marketing Revolution Of MIDEA In The Strategic Transition

Any enterprise has a developmental process which can be generated as growing from small and weak to large and strong,from a small single product or service to a complex produce or service. In the developmental process, the life cycle stages directly affects its choice of the competitive strategy and organizational structure.However, competitive strategy is not only a passive acceptance when the internal and external environment change but also can make adjustment, Managers can use active marketing changes to improve the life cycle process of enterprise.The MIDEA is such a typical! Its history is a microcosm of the development of private enterprises while thirty years history of China’s reform and opening up had gone!it is in different life cycle chosen different marketing reform has provided the very good teaching case of domestic enterprises not less. In this context, the author group of beauty, in recent years, the marketing reform of case studies, analysis of the group of the United States now where the life cycle stages, carries on the analysis to the change of the channel mode choice and organization structure, provide a reference and Enlightenment for the development of domestic private enterprises.This paper is divided into four parts:The first part is introduction mainly introduces it the related concept of enterprise life cycle theory and organizational change, and the present research situation and development at home and abroad.The second part is the literature review:It mainly introduces the related concept of enterprise life cycle theory and organizational change, and the present research situation and development at home and abroad.The third part is divided into two aspects:An introduction of the history and present situation of the group of the United States, on the other hand, introducing the background and process of strategic transformation of the group of the United States mature stage in the life cycle of an enterprise is the.The fourth part is divided into two aspects: On one hand, the transformation of the channel using sales company model group the marketing reform of the antecedents and consequences of beauty, is the beautiful group of matrix management mode of business reengineering process in the marketing system of bold attempt on the other hand, this mode and the reasons of failure and for other private enterprises some enlightenment.