Research On Supply Chain Competitiveness Evaluation Of Chain Retailing

From the beginning of the last century 80’s, the big chains and gradually began to change people’s consumption and purchase, and occupy the major market share. After decades of development, the retail chain enterprises have become a new growth point of China’s economic development. But in the change rapidly today, the development of electronic commerce and the impact to the retail chain. How to gain a firm foothold in the tide of market economy, and enhance the competitiveness of the industry chain of retail enterprises have become an urgent problem to be solved.Through the collation and review the related literature at home and abroad, found In the light of the retail supply chain competitiveness evaluation is very deficient. This paper adopted opinions of the relevant professionals and experts, and the integrated supply chain the core business process, determine the index system of the retail supply chain competitiveness evaluation based on literature theory. Collect data through the issuance of questionnaires,and test the reliability and validity of the data by SPSS, to establish the final evaluation system. Then use the statistical average method and fuzzy comprehensive evaluation method to determine the weight of each index, and establish the evaluation model of the competitiveness of the supply chain of chain retail enterprises.The expected innovations of this study are mainly in the following points: One is to focus on the retail chain enterprises, and strive to build Not only can accord with the characteristics of the industry, but also can be more comprehensive evaluation system. Two is reference WAL-MART’s the management of green supply chain in constructing the evaluation system, set the "green power" dimension, in order to evaluate the competitiveness of the supply chain. For now, green supply chain has strong vitality, and more successful cases in the industry. However, there is no study on the evaluation of the competitiveness of the supply chain to the point. So this study have innovativeness and practical significance...