Research On The Competitiveness Of Enterprises To Enhance Based On The Supply Chain Management

In today’s economic globalization, the international market of fierce competition, along withshorter product life cycles, producing rapid expansion of the number and variety of products andservices rising expectations of market trends, in this tough business environment in order to survive anddevelop long-term, on its own strength along is not enough to be in a synergistic manner to internal andexternal resources to effectively integrate, integrate a vertical integration mode of competition, tocreate their own unique competition advantage. Market competition in the21st century is no longer acompetition between enterprises and the enterprises, but the supply chain and supply chain competition.Practice has proved that more and more enterprises have realized the need to implement supply chainmanagement to enhance competitiveness and rapid response to market changes, to better meet customerneeds. Therefore, supply chain management is how to form, what characteristics of supply chainmanagement and enterprise competitiveness between what kind of positive relationship, it is the maincontent of this paper.In this paper, literature review of methods, supply chain management,enterprise define theconcept of competitiveness, and the variables that appear in the text analysis shows that on this basis,design and build a supply chain management system of indicators to assess the use of questionnairesway to collect and collate data and establish evaluation model of supply chain management, supplychain management effectiveness evaluation.Main conclusions of this paper: from the traditional logistics management, supply chainmanagement, in an increasingly competitive global market a growing uncertainly and complexityhighlights, today’s increasingly diverse customer needs,supply chain management has become a newbusiness management thinking model, its enterprises, especially multinational companies will be toadapt to global competition, cope with challenges in an effective way to market.I hope this study to enable enterprises to actively join in the supply chain management, andestablish strategic alliances through resource sharing and strategic cooperation, and the effectiveness ofsupply chain management to achieve their competitive advantage, and ultimately enhance thecompetitiveness of enterprises.