Research On The Consumption Behavior Of Female Outbound Tourism In Qingdao

With the sustained development of China’s national economy,the living standard,consumption level of residents has gradually improved,and the degree of openness,exchanges and cooperation between China and the international community has been further strengthened.As an important sub-market of China’s tourism industry,outbound tourism ushered in a period of rapid development,showing a trend of rapid development.At the same time,under the background of "her economy",women’s consumption market is rising irresistibly.In recent years,women’s travel frequency and expenditure have increased significantly.Female tourists have become the main force that cannot be ignored in China’s outbound tourism market.The main body of female tourists is more expanded and hierarchical,and the market is more subdivided.The female outbound tourism market deserves attention and in-depth study.However,there are few studies on female outbound tourism at present.Based on this background,this paper chooses Qingdao as the target city to study the subdivision market of female outbound tourism,and studies the behavior characteristics of female outbound tourists in Qingdao.Taking the behavioral characteristics of female outbound tourists in Qingdao as the research perspective has important significance and significant representativeness for the development of outbound tourism market and for the summary of the regular characteristics of outbound tourism market.On the basis of empirical research and a large amount of data analysis,guided by tourism,behavioral science,marketing,consumer psychology and other related disciplines,this paper studies and analyses the development of China’s outbound tourism market and environment.On this basis,through a large number of questionnaires,the characteristics of female outbound tourists’ tourism behavior in Qingdao are studied and analyzed.The purpose and motivation of female outbound tourists,the influencing factors of outbound tourism destination selection,and the law of female outbound tourism behavior and tourism consumption preferences under different demographic characteristics are obtained.In order to further understand the female outbound tourism market,and put forward suggestions for the development of the female outbound tourism market in Qingdao.Through research and analysis,the following conclusions are drawn:1.There are regular market characteristics in the behavior of female outbound tourists in Qingdao.2.Under different demographic characteristics,the tourism consumption behavior of female outbound tourists in Qingdao is different.3.In the choice of outbound tourism destination,female tourists in Qingdao show different attitudes and needs according to different influencing factors.4.There are differences in visiting behavior and willingness of female outbound tourism destinations in Qingdao.The market of female outbound tourism in Qingdao has great potential.5.The purpose and motivation of female outbound tourism are related,which has research significance for female outbound tourism product design and targeted marketing and service.The innovation of this paper is to research the outbound tourism market from the perspective of female consumer market,which can provide a new perspective for relevant research.It not only summarizes the existing research results,but also provides a guiding empirical research case.Through the research of Qingdao female outbound tourists’ travel purpose and motivation,travel consumption preference,factors affecting destination selection and spatial travel preference,the characteristics of Qingdao female outbound tourists’ behavior are obtained,which provides a certain reference value for the sustainable development of the female outbound tourism market.