A Research On The Construction Of Private Corporate Social Responsibility Based On Responsibility Competition

Corporate Social Responsibility(CSR)is a new challenge for the Chinese enterprises after China joining the WTO.CSR is reshaping the new rules of international competition, the competitive advantage of corporate no longer just rely on cheap raw materials or high quality produces, high quality and inexpensive will no longer be the only rule of the market competition, the era of overall responsibility competition is quietly coming.In recent 30 years, with the reform of market economy, China’s private enterprises have developed very quickly, having become a decisive force in promoting the sustainable development of the Chinese economy. But, owing to the development stage, scale and type of private enterprise, social responsibility construction of private enterprise obviously lag behind the development of private economy. Private enterprise exposed some problems in fulfilling their social responsibilities, mainly for the lack of protection of employees’ rights and interests, not to provide comprehensive and real product information, the prevalence of fake and shoddy products, the lack of product liability, damaging to the consumers’ interests,environment pollution and destruction serious and so on. These have cause certain harm for enterprise’s development and social harmony. Along with the era of overall responsibility competition coming, the lack of private enterprise social responsibility is more prominent, having become a serious fact. Chinese private enterprise must be fully aware of the importance of corporate social responsibility for corporate development, and private enterprise only actively fulfill their social responsibility, for this to bring a competitive advantage for the enterprise. Only in this can china’s private enterprise compete in an invincible position in the era of overall responsibility competition.Through the collection and collation of relevant information of private enterprise social responsibility, this paper establish a social responsibility evaluation scale of private corporate, includes the employee responsibility, product responsibility,honesty responsibility, charitable responsibility and environmental responsibility 5dimensions and 18 specific indicators. Based on the 5 dimension and 18 variables,this paper carries out the on-the-spot investigation of the private enterprises in Hunan Province, and analysis the data to come to conclusion. Private enterprise has good performance in honesty responsibility and charitable responsibility. Private enterprise is clearly lack of employee responsibility, product responsibility and environmental responsibility. The development stage, scale, type of private enterprise have a significant effect on constructing of corporate social responsibility. The reason for the lack of social responsibility of private enterprises includes corporate social responsibility awareness insufficient, the concept of corporate social responsibility back, effects of enterprise’s properties and structure, the government environment and public opinion environment. Based on the results and conclusions drawing from data analysis, this paper starting from the 5 dimensions of the social responsibility evaluation scale, strengthens private enterprise’s the employee responsibility, product responsibility, honesty responsibility, charitable responsibility and environmental responsibility and constructs the system of the social responsibility of private enterprises based, in order to promote the construction of private corporate social responsibility.