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Wisdom Lang Mountain Scenic Area Construction Effect Evaluation Price

Posted on:2016-11-14Degree:MasterType:Thesis
Country:ChinaCandidate:L Q LuoFull Text:PDF
GTID:2309330470464610Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years, with the development of information technology, intelligent the advance of The Times, domestic wisdom scenic area construction in full swing, all have a certain strength of the scenic area transformation construction smart scenic area, to enhance the wisdom of the scenic area management and service level,improve the competitiveness in the industry. Various scenic spots in success, however,pushing the construction of wisdom, at the same time, also gradually produce many deep-seated problems, main show is: the wisdom character is not obvious, the lack of funds and talents, backward management, these problems seriously affect the tourists experience value, hindered the sustainable development of scenic spots. Lang mountain scenic area as the first sample wisdom scenic area of hunan province, in the process of intelligent building is also the above problems. Based on Lang mountain scenic area as an example, this paper deeply studies the scenic area in the process of the intelligent building and deficiency of existing problems, and accordingly puts forward targeted solutions, has significant theoretical meaning and realistic meaning.In view of this, the article introduced evaluation methodology for Lang mountain scenic area construction effect evaluation analysis with wisdom. Through summarizing the domestic and foreign research achievements about wisdom tourism and scenic area, combined with the present status of intelligent building Lang mountain scenic area, consulting relevant experts and scholars, starting from the perspective of tourists, build the scenic area construction effect evaluation index system of wisdom. On this basis, according to the steps of the application of analytic hierarchy process, and designed the judgment matrix, ask an expert to the importance of each index value, calculate the weight of each index value. At the same time, build the effect for wisdom, building evaluation results of the evaluation model and evaluation scale. Finally, according to the evaluation index system, designed a questionnaire to visitors, conduct field research, descriptive statistics analysis was carried out on the collection of data and the scenic area construction effect evaluation analysis with wisdom, for tourists to Lang mountain scenic spot wisdom construction effect evaluation conclusion, puts forward specific solutions accordingly.By Lang mountain scenic area to analyse and evaluate the effect of intelligent building can get the following conclusion: wisdom is a scenic spot building performance evaluation index system should include the network infrastructure, thewisdom of travel services, integrated management and wisdom marketing system four aspects of 28 specific indicators; 2 it is Lang mountain scenic area change effect of the construction of the general wisdom, there is a lot of shortcomings, from the network infrastructure, tourism services, wisdom comprehensive management and intelligent marketing system four aspects, further reinforce the wisdom related to construction of the project, the wisdom of the scenic area management and service updates.
Keywords/Search Tags:Wisdom of tourism, Wisdom scenic spot, Lang mountain scenic area
PDF Full Text Request
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