Study On Construction Of The Wisdom Forest Scenic Based On Visitors’ Experience

In the modern society, on the one hand, with the improvement of consciousness of tourism experience, tourism activities of tourists was not only satisfied with sightseeing, but the pursuit of more unique high quality experience; On the other hand, in order to alleviate the pressure of the life of modern society, to relax, feel the air fresh, more tourists choose to develop forest tourism activities. In promoting tourism industry under the background of informatization, the wisdom, as an important carrier of forest tourism, forest scenic area should be positive to wisdom construction, to meet the visitors to experience the wisdom of the forest tourism, to promote the tourists to achieve high quality tourism experience, to make the forest scenic area development with the trend of the time, and to obtain the sustainable and healthy development. Based on the above consideration, according to the study of wisdom in the perspective of tourist experience forest scenic area construction, this dissertation in order to provide valuable suggestions for forest scenic area development.In this paper, on the basis of literature research, carefully combeds the forest scenic area related knowledge, experience and wisdom of tourism and defines the study to the basic concept and basic theory, and reviews and summarizes the domestic and foreign related research literature. Based on the above elaboration, wisdom forest scenic tourist experience expectations index system is put forward, mainly including the state of seven layers, namely, wisdom and forest scenic spot, forest scenic area traffic, forest scenic spot wisdom guide, forest scenic beauty wisdom guides, scenic forest recreation and forest experience, forest education wisdom, wisdom and 18 specific index layer, and according to the system to design the questionnaire, choice of Fuzhou national forest park as the research object to carry out field investigation. Then, using the survey data obtained, by descriptive statistics analysis, paired sample T test and IPA analysis statistical methods were analyzed, and the results show that the tourists in Fuzhou the wisdom of the national forest park to experience the overall satisfaction level is not high, and through the IPA analysis found that tourists in addition to "wireless LAN are cover", "provide Internet interactive platform, to share and exchange" the importance of these two specific indicators and there is no significant difference between the actual sensory evaluation, the importance of the rest of the expectations index and the actual perception there exist significant differences.Based on the above theoretical research and empirical analysis, put forward the general ways to construct the wisdom forest scenic spot, which are, target market positioning, master the tourists travel demand; Perfect e-commerce platform, increase service functions; Perfect the forest scenic spot intelligent navigation and guide, and guide facilities; Perfect beautiful forest scenic spot perception and the wisdom of education means; Improve the network interactive platform, the establishment of a virtual community. At the same time, present the corresponding countermeasures according to the current situation of the wisdom construction of Fuzhou national forest park.