ZGHN Group Company Hunan Branch Development Strategy Research Of Optimization Company

Company strategy is the direction of development, the company in order to maintain the core competitiveness and sustainable development and global on the company’s development planning and strategy. The power company’s sustained and healthy development is inseparable from the development of the right strategic planning. ZGHN group Hunan branch company is a state-owned power company, along with the reform of power industry system, facing the more competitive market environment, how to grasp the opportunities for development, power industry reform system effectively, enhance the company’s core competitiveness, improve the company’s market share. With China’s rapid economic and social development, the electricity system reform unceasingly thorough, the ZGHN group company Hunan branch in order to adapt to the system reform of power industry market, meet the users of Hunan’s electricity demand, improve the operation efficiency of company, to promote stable and rapid economic development in Hunan. In this context, ZGHN Group Corporation Hunan branch is necessary to optimize the company’s development strategy, and to ensure that the company’s development strategy can implement smoothly.In this paper, "258" enterprise growth theory as the theoretical basis of Hunan Branch ZGHN company strategy optimization issues in-depth study. "258" Theory of Enterprise Development noted that sustainable competitive advantages enterprises from internal characteristics and advantages of resources, the development of corporate strategy should encourage enterprises to continue to acquire, accumulate and transform more features superior resources, to ensure that enterprises can get and hold sustainable competitive advantage, and then promote healthy and rapid growth. The first step in the strategic management of enterprises should be to identify the characteristics and advantages of the internal resources, evaluation criteria can also have value, scarcity, not entirely imitative, not equivalent alternative and low-cost acquisition of five properties; The second step is to develop based on the identification of the characteristics and advantages of resource scientific and rational business strategy; third step is from corporate ownership, corporate governance, corporate culture and products in four areas to ensure the smooth implementation of the corporate strategy. According to this thinking, we find ZGHN Corporation Hunan Branch of the corporate culture, human resources, project development capacity and the company’s brand with the four key resources "five" of the characteristics of these critical resources can bring to the company for sustainable power development. Several resources exist but that room for improvement in the development of strategy, this strategy needs a few resources to be optimized. Therefore, under the guidance of "258" enterprise growth theory, combined with the actual situation ZGHN Corporation Hunan Branch, respectively, the company’s development strategy from four aspects of the company culture strategy, human resources strategy, project development strategy and the company’s brand strategy optimized design. Meanwhile, in order to ensure ZGHN Corporation Hunan Branch development strategy can be successfully implemented, the optimization of the organizational structure, improve the corporate governance structure, the formation of a unique corporate culture, and further to provide quality products, improve five aspects of human resource management mechanism specific safeguards.The value of this paper is the use of "258" Theory of Enterprise Development Corporation Hunan Branch of ZGHN strategy optimized design, this is a new attempt to open a branch optimization strategy ideas, but also to other branches of power industry provides a some reference value.