Study On City Tourism Oriented Identification Systems In Hainan

Haikou and Sanya City are two of the important tourist city of Hainan Province, has been the representative of the overall image of the city of Hainan window model city, whether it is urban construction, tourism and urban development and construction in Hainan Province, has a pivotal role. Construction of Hainan International Tourism Island has risen to national strategies, has great historical significance for the economic development of Hainan Province. However, the city of Haikou, Sanya has not been established with international tourism island to adapt to urban tourism oriented identification system, the city as a tourist guide identification system, one of the important services and facilities have been difficult to meet the construction needs of the construction of Hainan International Tourism Island.In this paper, field survey and practice, questionnaire method, comparative study of Hainan major tourist cities(Haikou and Sanya City) travel guide identifies the status quo and building to survey and analyze the two cities tourism oriented identification systems exist the main issues. Including identification integrity is not strong, graphic identity and logo design non-standard setting position unreasonable shortage in ten areas. Domestic tourism guide identifies Guangzhou, Shenzhen, Hong Kong three cities were compared. Proposals to build urban tourism oriented identification system has the characteristics of Hainan.