Study On The Marketing Strategies Of Decoration Hardware And Sanitary Of Hutlon In Hengyang City

Since the reform and opening up, China’s economy has developed fast, and real estate and construction play a crucial role. In the same time, the economy promotes the improvement of living and consumption level has been greatly improved. People began to pursue a more refined enjoyment of life, which promotes the development of decoration hardware and sanitary. Focusing on manufacture of decoration hardware and sanitary, Hutlon seizes the opportunity of the times, from an unknown small business into a now well-known domestic brands. Hutlon do not stop their way, and continue to actively developing new markets to expand the scale of the enterprise.Hengyang City, the rapid development of the industrial city of Hunan Province, provides a range of favorable conditions for the products of Hutlon, but challenges remain, which requires Hutlon adopt certain strategies to ultimately increase market share. Based on this, the paper studies the marketing strategies of decoration hardware and sanitary of Hutlon in Hengyang City. Firstly, paper analyzes development process and product characteristics of Hutlon, and analyzes the strengths and weaknesses of Hutlon in Hengyang market. Then paper analyzes the macroeconomic environment and the company’s industry environment, and introduces opportunities and threats it facing. Then paper uses the STP to conduct a market positioning strategy to help Hutlon to chose the right target market and market positioning; then, paper help Hutlon to design marketing strategy from the product, price, place, promotion four aspects; and finally introduces guarantees to make the marketing strategies implemented.