Changsha Jinhuang Architectural Decoration Co.Ltd. Marketing Strategy Research

With the development of reform and opening up and building decoration industry with the economic reform pace to enter the Chinese market economy,from small to large,from weak to strong,from the original "toddler to today's independent innovation and progress.Have gained a huge development,currently in the building decoration industry to actually become China's economic development is an integral part of,in the architectural decoration industry now is full of vitality of the sunrise industry,has become the whole society the new hot spot of consumption and economic growth,has made the tremendous contribution for our country's economic construction and social development.The excellent prospects for the industry by the favor of many investors,but also brings the fierce competition,for the construction industry in the development of marketing strategy is the focus of academic research,on construction and decoration company how in a competitive environment stand firm foot,invincible.This is key problem faced by many architectural decoration enterprise.Due to the homogenization of architectural decoration company is not serious,whether it is enterprise's internal management and technical renovation are consistency,so for the construction enterprise competition in the final analysis is the level of marketing,business competition,due to the market marketing strategy is the core point of enterprise developmentIn this paper,Changsha Jinhuang building decoration company as a research background,make full use of modern marketing theory as the theoretical mind,using the macro environment analysis and micro environment analysis,it discusses the influence of environment on the development of Jinhuang decoration company,to conduct a comprehensive analysis from the Jinhuang building decoration company the internal and external advantages and disadvantages,combined with the enterprise own resource advantage of market segmentation,selection of good positioning strategy,according to the development of the market,Jinghuang managers make marketing strategy for the enterprise,for the marketing strategies related to the enterprise's development and progress,both in the enterprise itself the price of products,or in the customer unit and cost to conduct in-depth research and analysis,improve the marketing strategy of Jin huang.In order to better the development of Jinhuang business,this paper based on the current development of Jinhuang develop a set to adapt the development of the company marketing strategy.This study,through the study on the marketing strategy of Jinhuang Decoration Engineering Co.,Ltd.,making decisions of the company to a clear understanding of the marketing theory of learning for the analysis of market environment,grasp the direction of the market,it is very important to make the marketing strategy,good marketing strategy to insurance enterprise in the fierce competition in the environment sustainable development,which for the study on marketing strategy of other industries have guidance and reference significance.