| With the development of economic globalization, Chinese domestic automobile companies transfer focus on overseas markets in succession. Through years of efforts, they have made some achievements in international marketing. However, due to the high complexity of the international markets, the existing trade barriers and cross-culture differences and other factors, our domestic automobile companies have encountered difficulties and challenges in the process of globalization. Besides, there are great gaps between China and other developed countries which have long-term industrial advantages in automobile research and development and service level. Therefore, the aim of this thesis is to provide some references to Chinese automobile companies in international marketing through analysis and research of the current internationalization situation of Chinese automobile companies, international marketing environment, international marketing strategies, new models and other issues. Chinese automobile companies need to develop independent innovation, improve the quality of auto products, make accurate market positioning, applying suitable strategies in international marketing and explore new models proactively. In this thesis, the method of qualitative analysis is used in analysis and research of the international marketing of Chinese automobile companies. In addition, other supporting methods are also applied, including collecting data online, studying knowledge from various books and seeking experience from professionals together with cases study of automobile industry. The first three chapters of this thesis are introduction, the overview of Chinese automobile companies’ internationalization and the analysis of international automotive marketing environment. The fourth chapter explains that how Chinese automobile companies involve in the international marketing from the perspectives of STP, international market strategies, three new models applied by Chinese automobile companies in international marketing. The last chapter is conclusion. |
