Competitive Strategy Analysis Of Print Media Advertising Industry Impact Of New Media

We know that paper media advertising performance is the most important operating income, the paper selected "Beijing Evening News" advertising data as sample data analysis, by analyzing the "Beijing Evening News" 2009-2013 advertising revenues, decreasing advertising revenue derived results, which reflects the current development in Beijing paper media advertising industry.This paper is divided into five parts:Part I: Introduction. Introduce the topic of realistic background, purpose and object of study. And research ideas expounded briefly in order to understand the analytical framework of this paper as a whole.Part II: The development of domestic and international print media status quo. The first is the status quo and the similarities and differences between domestic and international print media development, followed by the Review of the status of Beijing newspaper market development.Part III: The characteristics of the newspapers and newspaper as the advantages and disadvantages of advertising carrier relative to other media.Part IV: Economic Analysis of newspaper media advertising business behavior. From the price elasticity of newspaper, specific to the Beijing evening news in new media into the market before and after the analysis of the market behavior.Part V: The impact of new media transformation of the traditional paper media one by one to the "Beijing Evening News" as an example. In the Beijing evening news, for example from six aspects puts forward some countermeasures to cope with the impact of new media strategy. In this paper, the Beijing evening news nearly a decade of economics analysis of advertising business case as an example, on the whole interpretation of newspaper media under the impact of the new media should be comprehensive development, only to walk road of the innovation exploration, can not eliminated by The Times and better development.Part VI: Conclusion.