Application Of The Marketing Comparisonmethod On Evaluation About Real Estate

Real estate is an important part of the tertiary industry. Its development led to the rapid growth of more than 50 related industries, which plays an important role in the development of our national economy and improving the living standards of the people. Residential housing is the most important and basic conditions for people’s survival and development. Today, when estate is getting popular and popular, more and more people begin to concern about the trend of real estate. Real estate has been one of the elements of social production and life indispensable. Then the price of real estate is becoming the key point in what people consider about. Industry of valuation follows the needs of real estate’s developing in some degree. All of this has showed a positive effect to stable the marketing of real estate and carry out laws effectively.With the pillar position of real estate industry pillar position becoming more and more outstanding, the important effect of real estate’s price also be more valued by people at the same time. The valuation of real estate is used to protect the interests of all parties from real estate transactions, as an industry which mainly dominated serve for economic identify. It plays the role of “economic police “in the real estate market. People need the result given by the organization of valuation to make a decision, when they have the purpose of renting, mortgage, transaction and so on. Without it, the market will inevitably lose the equity of itself. The market will develop with an unstable order, if it is lack of fairness and competition. Therefore, a reasonable assessment of real estate prices has important practical significance to promote the development of national economy.Firstly, this article will introduce the background, the significance of the study at home and abroad. Then some theoretical basis, assumptions, limitations and operating procedures about the market comparison approach will be outlined in brief, which aims at avoiding unnecessary problems when using this approach. In this way, people can have a more accurate result. Secondly, some factors that affect the price of real estate will be analyzed from both the horizontal and vertical. These factors are mainly about the environmental factors, such as mortgage interest rates, exchange rates, transportation, living facilities, living environment and so on. All factors which be got from the marketing research will be summarized and analyzed through the approach of multifactor analysis. This process needs the assistance of SPSS. According to the analyzed results, each elements will be determined its importance, which is helpful to the adjustment about similar property. Next is actual operating, that is calculating. In this part, the focus is figure out the based prices through adjusting the effects caused by important elements. Once this step is completed, the final result can be calculated. Of course, the difference between the conclusion of value and the real price will be explained and analyzed. Finally, the shortages about the application of the market comparison approach can be showed simply. Certainly, this article will show some reasonable suggestions to solve these problems.