Study On Self-driving Tourism Development Countermeasures Based On Tourists Consumer Behavior In Heilongjiang Province

For developed countries, self-driving tour has entered a mature stage, the corresponding facilities and service system has been more perfect. Compared with the former, relatively late development of our country by car, about half a century later, but the speed is not slow in some areas, traveling by car and related services has matured. Sustained economic growth in Heilongjiang Province, the People’s rising income levels, more and more people own a car, car travel has become one of the Heilongjiang Province is an important way to travel. In this thesis, in Heilongjiang Province as study area, self-driving tourists for the study, a comprehensive analysis of self-driving tour of Heilongjiang Province Development. Through the analysis. I learned a lot in favor of the development of the condition of traveling by car. traveling by car is better prospects in Heilongjiang Province. For now. though. Heilongjiang Province, the rapid development of self-driving tour, but the self-drive tourism market is still in its early stages of development, tourism-related infrastructure and service system is still not perfect. This paper attempts to summarize the data obtained through the understanding of the basic characteristics of Heilongjiang Province, self-driving tourists" consumer behavior, a clear market demand for traveling by car consumers Heilongjiang Province, Heilongjiang Province, to promote the comprehensive development of self-driving tour.Given the self-driving tour in China started late, not very long development time, Heilongjiang Province driving consumer behavior research lacks comprehensive and systematic. In view of the scholars of Heilongjiang Province before driving consumer behavior research is limited, this paper attempts to start from the tourist consumer behavior theory, by drawing on the previous survey and research scholars at home and abroad using comparative law analysis research status, through questionnaires in Heilongjiang province self-driving tourists consumer behavior aspects of systematic research, and through the use of SPSS software to analyze the relationship between different factors to understand the questionnaire and choose between destinations. Research idea is:First, discuss the current research situation at home and abroad by car and travel behavior; the second is related to the use of this paper describes the theory; the third is specific on the status of Heilongjiang Province and the development of the advantages of traveling by car; Fourth Summary of the survey, by driving consumers to understand the specific data specific information, travel preferences and so on; five through surveys to identify problems occurring in Heilongjiang Province, to carry out the process of traveling by car and is inadequate; six is insufficient specific practical questions raised effective and feasible development proposals and countermeasures. The innovation of this paper is that the uses of the tourist consumer behavior theory, the status of Heilongjiang Province traveling by car to conduct a comprehensive analysis of service market, driving the development of proposed solutions to this problem exist. Heilongjiang Province reference self-drive tourism development, to enhance the self-driving tour of Heilongjiang Province, the level of development and competitiveness has important theoretical and practical significance.