Research On Consumer Behavior And Marketing Strategies Of British Backpackers Based In The Tourist Blog In Bangkok

Bangkok in Thailand is a tourist destination that is very familiar to British tourists for long time,and also is a favorite destination for British backpackers.The study of the British backpackers traveling to Bangkok by their tourism perception and attitude,to research on their behavior of consumers in Bangkok,as well as finding out the tourism plan of marketing activities,making the British backpackers satisfied with traveling in Bangkok,in the order to attract more British backpackers traveling to Bangkok.This paper research method and measure were collected by conducting survey on the famous website Travel blog(http://www.travelblog.org)as the target,that writer is come form all over the world by the main language is English,and our research target group is the British backpackers who have traveled to Bangkok,and also the people who like write stories on the Travel Blog.This paper is analyzing by selected 250 British backpackers who write the travel blog,as focusing on the British backpackers in Bangkok(Thailand)of travel needs,motivation and consumer behavior.This study found the most British backpackers had a positive attitude towards traveling to Bangkok,they believe that Bangkok was a "wonderful city","Khao san road is like a backpacker's paradise",but also a few number of British backpackers traveling to Bangkok had a negative attitude,such as "Bangkok is a dangerous city".Therefore,the Bangkok municipal government of tourism management department should know the image of Bangkok in an eyes on the British backpackers,do a good management in tourism,to eliminate unsafe factor,do the best way in promoting strategies,as well as to highlight the positive tourism image of Bangkok.