Research On The Development Of Sports Tourism Resources In Nanyue Scenic Zone

China has very rich tourism resources and its tourism industry is young and vigorous, which has much potential and immense prospects of development and is considered as "the mornining sun industry " in 21st century. As an interdiscipline of sport industry and tourism industry, sport tourism bring people a brand new sense with its unique features in terms of fitness, entertainment, leisure and communication and thus embraces its fast and rapid development in the development of tourism in recent years and becomes a global fashion tourism activity.Based on theories of tourism, tourism economics, tourism marketing, tourism and cultural studies, tourism industry science, tourism resources development, regional tourism planning case studies, sports sociology, sports industry, sports marketing, mass sports science and other subjects, by adopting documentary data method, expert interview method, on-site visit method, questionnaire method, method of mathematical statistics, method of logical reasoning and other methods, this research studies the issue of the development of sports tourism resources of Hengshan Mountain, particularly focuses on the renewable exploitation of the existing sports tourism resources and the mining of potential sports tourism resources of Hengshan Mountain. Through the survey, we find Hengshan Mountain is rich in sports tourism resources and has a unique advantage. However, as the sports tourism resources development lags behind theoretical studies, and due to the lack of an effective development model and the influnce of policy, economy and other conditions on some resources, the sports tourism products have quite limited form and the scale of products development is quite small. Therefore, the author makes the strategic concept of Hengshan Mountain sports tourism resources development and takes an in-depth study of its model of development, subject of development, type of the developed products and countermeasures of development. According to the results of the survey, this thesis reveals that the predominant model of industrial development of sports tourism resources in Hengshan Moutain Senic Area should be "tourism+sports", the chief model of resource development should be intercorrelated sport tourism development model; the most reasonable subject of the development should be a combination of the government and the business, followed by private businesses alone; choice of the type of the products should be mainly those of leisure and fitness, combined with products of excitement and those of festivals and folk customs, supplemented by products for watching only. In the end, this thesis puts forward countermeasures to the development of Hengshan Mountain tourism resources:enhancing awareness, changing traditional concepts, highlighting features, building top brands, integrating resources for higher gravity, product optimization, reasonable co-ordination and diverse channels, the introduction of capital, personnel training, improvement of quality, improvement of the laws and regulations, resource protection, strengthening security and improvement of the protection and preservation.