Study On The Kunming Drive Tourists Making Decision Based On The Wisdom Tourism

The improvement of economic level, the progress of information network technology, the maturity of tourist consumption behavior, these factors are altering the mode of the national tourism. In order to promote the rapid development of tourism, to satisfy the increasing of the national tourism and leisure demand, the government of China advocates wisdom tourism, taking Beijing、Tianjin as wisdom tourism pilot cities.In order to achieve information integration between tourism and tourist enterprise, national government use big data and network information technology to build wisdom travel platform. At the same time, the popularity of private cars make self-driving travel become the main form of the national travel.Drive tourism as a form of self service travel, less with the aid of tourist enterprise such as tour agencies, the tourism of self-driving travel depend on information to make travel decision, this information includes two parts:the tourism own experience and information from the outside world. This paper takes Kunming drive tourism as example, the tourist decision-making process can be divided into three parts.First, information collection and scheme determination of tourism planning;second, tourism; third, feedback after tourism. Through the analysis, We can found that the recommend from network is the main travel information source for Kunming, drive visitors,the scenery, history and culture information of tourism destination are focused by Kunming drive tourists.Generally, Kunming drive tourists will choose road trip with family and friends together on weekends and holidays, the travel route in the process of traffic, accommodation, live information influence their decision making. Tourism project has the experience and novelty makes visitors feel satisfied, tourism service quality can effect Kunming drive visitors satisfied and unsatisfied. Tourists mainly through qq, micro letter, and other social networking tools to pour out their feelings.Finally, the author summarizes the empirical analysis, put forward the innovation, insufficiency and the next research prospects of this study.