S.notio Men’s Fasion Research On Marketing Pattern

As the world’s largest producer and consumer of clothing, China with the improvement of living standards and consumption capacity, imported clothing, with its fashionable style and brand, began to rapidly occupy the domestic major shopping malls, with a corresponding number of imported clothing also yearly increments. However, the apparel market today has entered a "buyer’s market" from the "seller" of the global economy and the cold increased downward pressure on China’s economy coupled with apparel market is undoubtedly experiencing ever winter period. In this context, in the face of increasingly fierce competition in the apparel market situation, after the international brands to enter the Chinese market, how to use the appropriate marketing strategies to maintain competitiveness, will undoubtedly become a real need to solve the issue.S.notio as specializing in high-end men’s Italian brand, entering the Chinese market in 2002, followed by rapid growth in the rapid rise of China’s economic development and growth, has become a large domestic market sales, high visibility international menswear brands But the last two years the brand also suffered a bottleneck of development.Based on this, the Holy Nordica Austrian background stories, to explore in our country in the process of marketing problems and Road King effective marketing. First, we define the concept and theory summary from the start, and on this basis, the status of the holy promise to Austrian marketing analyzes, focusing on the characteristics of S.notio existing marketing models and defects; secondly, we introduce PEST analysis and Porter’s five forces model model of St. Nordica Austrian market for marketing in our macro environment and micro environment empirical analysis, discusses the S.notio internal marketing advantages and disadvantages on the basis of the aid SWOT analysis and external opportunities and challenges; Finally, on a systematic basis to the Austrian S.notio marketing environment analysis, based on the existing marketing mix theory, S.notio marketing model has been reconstructed, and proposed marketing strategy implementation safeguards.This paper analyzes the men’s high-end international brands S.notio in our marketing problems and proposes targeted marketing strategies and safeguards, which is significant for the long-term development S.notio in the Chinese market, but also to provide a reference and helpful for our local garment enterprises to better carry out marketing.