Clothing Brand Planning And Target Market

With the increasing economic globalization all over the world, brand competition has been the primary method in the current market. Brand has been the magic weapon for the enterprises to win the competition and assault the market. The clothing industry is without exception to this. With the enhancing brand awareness among the whole society, for choosing the clothing brands, consumers not merely attach importance to products themselves, but build up the trust to the brands because they are affected by the brands' culture during the brand planning is conducted. In the times with globalizing competition, fast-pace improving technology, continuously updating consumers' demands, and fast changing human status, brand becomes the only guarantee for enterprises' survival and development. Importantly, brand is to take the consumers' demands, preference and expectation on mind all the time. Brand competition is a " people oriented" competing method. Only the brands, which focus on the consumers' demands and are built up based upon proper positioning of target market, can be competitive in the market. How we carefully analyze the target market and conduct proper positioning connect with every detail in brand planning. Hence, brand planning and target market positioning are closely related.