"Cotton Blended" Brand Infants Clothing In Liaocheng Market Entry Strategy Research

Over the past few years,the infant child's industry consumption has maintained a rapid growth in consumption each year,has become one of the most potential consumer market in our country,but in spite of the large market,infants clothing market of the industry in China is still in the early stages of maturity,infants clothing in the high-end market dominated by foreign brands,domestic brands infants clothing uncompetitive."Cotton blended" brand infants clothing since founded in 2012 in Qingdao brand,its products with nice quality,nice service,and a lot of shop goods in new forms,such as for their won the Qingdao chunks of infants clothing market.According to the brand marketing strategy,will further increase investment in brother cities in the province regional market,such liaocheng market.But the present liaocheng infant clothing market also has a single,low value-added products."Cotton fruit" brand to successfully enter the Liaocheng market to do deep research work.This article analyzes the background and development of the "cotton blended" clothing brand,SWOT analysis,found the brand's competition advantages and disadvantages,to improve the quality of our products and enhance competitiveness and make the brand marketing in liaocheng region precise targeting and positioning.Combined with the result of SWOT,from aspects such as product,price,channel,promotion of "Cotton blended" Liaocheng market development is given rationable suggestions.The first part of the article first introduces an overview of foreign marketing theories and analysis of marketing strategies for some domestic clothing brands to open up emerging markets.The second part lists many problems of infants and clothing in Liaocheng area and many factors affecting the actual purchasing behavior of consumers.The third part introduces the emergence and development of cotton clothing brand fruit,SWOT analysis is used to analyze the competitive advantages,disadvantages,external opportunities and threats of the brand,put forward the brand into the Liaocheng area of target selection and precise positioning.The fourth part combines the results of SWOT analysis,from the product,price,channel,promotion and other aspects are "cotton fruit" brand to enter the Liaocheng market marketing strategy.Finally,this article also talks about some concrete measures,in order to better serve these marketing strategies,Ensure the smooth development of the strategy.