Study On The Present Situation And Optimization Of The Marketing Strategy Of PY Cement Works LLC.

With the continuous rapid development of China economy,the demand for cement has increased rapidly.Major cement companies,on the other hand,also try to seize this rare historical opportunity,expanding the scale of investment,so as to increase production capacity.A batch of famous cement manufacturing enterprises have also break into the GuangDong market,competing for customer resources,which makes the cement industry competition much fiercer.Guangdong PY Cement Works Co.,LTD which is the earliest cement manufacturer in GuangDong province is currently seeking transition phase.In the face of the worsening of the competitive environment,PY Cement Works Co.,LTD.must try to strengthen the construction of the enterprise itself as it is one of the representatives of large and medium-sized manufacturing enterprises.This article first analyze the existing marketing strategy of PY Cement Works Co.,LTD.With careful investigation and analysis,we found PY Cement Works Co.,LTD.have some problems in its marketing strategy including product strategy,price strategy,channel strategy and promotion strategy.By combining the company's internal and external environmental analysis,summary of the strengths,weaknesses,opportunities and threats of the company,finally to further conclude PY Cement Works Co.,LTD.target marketing strategy and puts forward the measures of the marketing strategy problem.It is hoped to help PY Cement Works Co.,LTD.to develop better and faster,and also provide some reference for large and medium-sized enterprises with similar problems.