Study On Ganzhou Market Marketing Strategy Of The“J”brand Of Cigarettes

With the accession to the WTO and Chinese signed the "Framework Convention on tobacco control" and the current domestic slowdown in economic growth, a comprehensive ban on tobacco advertising, smoking in public places, the provisions of the central eight and other factors, the development of the tobacco industry in the continued deterioration of the environment, more stringent tobacco control environment and development is becoming more and more serious as the new normal China the development of the tobacco. The tobacco industry current development situation compared with the past ten years has changed turn the world upside down changes, the cigarette market demand has been from the past to the saturated unsaturated state quickly, or even negative growth. The market competition has been from the past "growth expansion" into the current "extrusion type competition", from "common development" to "shift". The survival and development of the cigarette industrial enterprise is weak in such a survival of the fittest competition platform and cigarette brand will face a major test. The brutal competition will accelerate the integration of the cigarette brand, who will win or A new force suddenly rises. in competition, it must be innovative and make snap reforms in the cigarette brand construction and marketing strategy etc..This paper uses the relevant theories of marketing, brand management, precision marketing, using the SWOT analysis method, carries on the analysis and the research on the current market situation and competitive situation of G Tobacco Industrial Company Limited, from strengthening business cooperation, strengthen customer relationship management, strengthen the construction of the new terminal, cultivation and development, the implementation of precision marketing, organization construction strategy of "J" brand cigarettes in the specific ideas of the marketing strategy in Ganzhou, so as to realize the "J" brand in Ganzhou market A new force suddenly rises. and leap forward development, and the Ganzhou market to create "J" brand in the province and the model of the market, at the same time, also hope to make some the feasibility of this paper can give reference to the cigarette market situation similar to industrial enterprises in the regional market marketing strategy.