| In recent years, the central for many years on the introduction of the No.1 document are agriculture related documents, the core issue is to solve the long-term income of the farmers, guarantee the supply of grain production and agricultural products, and solve the constraints faced by the rural economic development, building a well-off society in an all-round way. Helong city as a minority gathering area, Yanbian’s a important rice production at the county level city, rice is the staple food of the urban and rural residents in the Korean, rice cultivation has been the local traditional industries, the planting area of rice and rice planting technology are in the state has traditional advantage. The rice planting area accounts for the state of rice planting area to one fourth of that rice in total output accounted for the city’s total grain output more than half, the rice yield is the important economic source of income of the farmers, accounted for pure farmers received the most, for local farmers life plays a leading role. Therefore, of Helong city rice industry development, using field survey method, literature research method, SWOT analysis method to comprehensive analysis Helong City, rice production, processing, marketing and other aspects, improve the standardization of rice, increase rice yield per unit area, improve the grade of products, increase product added value, solve the problem of rural labor force, unreasonable structure of agriculture economy and increasing the income of farmers has been slow to draw lessons from a meaning, but also to achieve the sustainable development of agriculture, accelerate the pace of building new countryside. To provide the pilot for similar areas.The research consists of five aspects. The first chapter is the introduction. Mainly includes the selected topic background, the research purpose and significance and domestic current research situation review, research contents and methods. The second chapter is the theory of industrial development. Mainly expounds theevolution of industrial structure theory, regional division theory and SWOT analysis method and related theory research overview. The third chapter is the analysis of the current situation of the development of rice industry. To describe the development of rice production from three aspects of the world, in our country, Jilin Province, and expounds in detail the Helong City, the basic situation, industry development, and Helong city rice industry developmentpresent situation. The fourth chapter is the Helong City, rice industry development environment and strategic analysis (SWOT analysis), Helong City, rice industry strengths, weaknesses and the prospect of the Helong City, the development of rice development opportunities and challenges are analyzed, it is concluded that the Helong city rice development omparative advantage. The fifth chapter through the first four chapters of the analysis comparison, it is proposed that the Helong city rice industry development strategy and suggestions, established the general idea and development objectives of rice industry development in Helong City, draws up the Helong city rice industry development experienced three stages, namely strategic foundation stage, the strategic extension stage and propaganda, culture and resource integration stage. |